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This "article" is a great advertising win for this company. Clearly, independent.co.uk picked this up from another site which probably originated as sponsored
by vtlynch 11y ago
This "article" is a great advertising win for this company. Clearly, independent.co.uk picked this up from another site which probably originated as sponsored content or a press release.
>The company started marketing the product in China less than two months ago, but now that the first shipment of 500 bottles is sold out, another of 700 bottles is on its way.
500 bottles, at less than $30 bottle, in two months, in China. Thats not impressive in the least. Proportionally we are talking about a fraction of a fraction of a percent of the urban Chinese population, for a good sold online that is far from "luxury" pricing.
Jesus, there are probably self-published Kindle eBooks about Sonic the Hedgehog fanfic that have sold quicker than that.
When legitimate websites give attention to insignificant products such as this, they are creating the trend, not reporting on it.
- chaostheory 11y agoI don't feel that they picked it up from another site. The company probably hired a PR firm. The PR firm helped The Independent write this aritcle.
- RickHull 11y agoAlso, what defines a "bottle"? How long does it last? Are they spending $30 for a can of Perri-air that lasts 5 seconds? Is there a mask involved? Inquiring minds want to know, and it appears this "journalist" isn't the least bit concerned in what could be very strange details.