That same argument has been made about tons of companies/products, e.g. Google and Wii. Think about the fact that MP3 became a household word. Granted, it's an

That same argument has been made about tons of companies/products, e.g. Google and Wii. Think about the fact that MP3 became a household word. Granted, it's an improvement over MPEG-1 Audio Layer 3, but it's not exactly catchy.