'....the researchers behind this new study say that’s a total mischaracterization of what they found. Rather, in terms of environmental impact, it turns out tha

'....the researchers behind this new study say that’s a total mischaracterization of what they found. Rather, in terms of environmental impact, it turns out that not all foods in a particular food group are created equal, Michelle Tom and Paul Fischbeck of Carnegie Mellon University told The Huffington Post. “You can’t lump all vegetables together and say they’re good,” Fischbeck said.' http://www.huffingtonpost.com/entry/vegetarian-bad-for-environment-debunked_567072d7e4b0e292150f95a4 http://www.huffingtonpost.com/entry/vegetarian-bad-for-envir... Another person commented elsewhere: "This is THE WORST science ever. They did simple calorie comparisons (ex. 1 kilo of beef = 2300 calories, vs 6.7 kilos of broccoli), without taking into account the inputs needed to produce that kilo of beef. It takes anywhere from 5-7 kilos of grain to produce that 1 kilo of beef. And a kilo of corn has over 3500 calories! So over the cow's lifetime (while it produces copious amounts of methane) it has to eat over 17,000 calories per kilogram of meat it produces." So, A)It's being grossly miscategorized, and B)It's bad science in the first place. Perhaps we should be discussing how powerful people's cognitive dissonance is surrounding meat instead?