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I RTFA, I know this an arduino-based DIY hobby project. But if something like this ever comes out for real, the ability to doze off and pause your TV show will
by floatrock 11y ago
I RTFA, I know this an arduino-based DIY hobby project. But if something like this ever comes out for real, the ability to doze off and pause your TV show will be a trojan horse...
You've seen those charts where people use their smart watch to record their heart rate during the game of thrones finale? (No? Here you go: http://blogs.wsj.com/digits/2015/08/13/what-game-of-thrones-does-to-your-heart-rate/ http://blogs.wsj.com/digits/2015/08/13/what-game-of-thrones-... )
Sure, downloading the Netflix pause-your-stream-when-you-fall-asleep app is comfortable, but it also provides a treasure trove of audience response data. Forget focus groups, now you have the real-time emotional response of many thousands of people A/B testing your original content in real environments.
And this ain't old-media Nielson, this is biggest-user-of-AWS technology-first Netflix.
- janesvilleseo 11y agoAmazing point! Getting that data will be incredibly important. Adding play/pause/next options to your watch to control your smart tv would also be great too. Also allows another reason to download the app for the watch.
- floatrock 11y agoClimate change is incredibly important. Net neutrality is incredibly important. Growing wealth inequality is incredibly important. This kind of data is a business model, nothing more.
- HelloMcFly 11y agoI can imagine a world where the eventual primary use for type of technology is for for ad-based content where the screen pauses when you stop paying attention to the ad. No worries about that with Netflix, at least.
- merlincorey 11y agoPlease drink verification can.
- ashmud 11y agoFor reference (screenshot of 4chan thread): http://i.imgur.com/dgGvgKF.png http://i.imgur.com/dgGvgKF.png
- golergka 11y agoHave you seen Black Mirror?
- Cyph0n 11y agoAmazing show. Incidentally, Netflix ordered a third season a few months back. I can't wait.
- graedus 11y agoAlready well underway. From a patent held by Sony Computer Entertainment America Llc [0]: http://i.imgur.com/bPz5i7A.png http://i.imgur.com/bPz5i7A.png [0] http://www.google.com/patents/US8246454 http://www.google.com/patents/US8246454
- jeena 11y agoBlack Mirror is a great British TV series which explores exactly that: https://youtu.be/7tMXKQdc5ZM?t=8m44s https://youtu.be/7tMXKQdc5ZM?t=8m44s
- haraldurt 11y agoThere's a start up named Affectiva which does exactly that. Emotion measurement from video which is used for, among other things, targeting ads and marketing campaigns. https://en.wikipedia.org/wiki/Affectiva https://en.wikipedia.org/wiki/Affectiva
- ChuckMcM 11y agoOh its a lot more sinister than that, and its already here. An app I tried to run on my Android phone would run a video ad before it started, it used the front facing camera to determine if someone was looking at the phone. I looked away and started typing on my laptop and the ad paused, I looked back and it restarted, I looked away and the ad paused. I looked back and deleted the App.
- skizm 11y agoYikes, that's straight out of a Black Mirror episode.
- JoBrad 11y agoThis was the first episode I watched, for some reason. Crazy spooky, but also really good. Got me hooked, for sure.
- jeffjose 11y agoWhat was this app?
- biot 11y agoThis is why I don't use Android. On iOS, you install the app and at some point you see a prompt "This app would like access to your camera. Allow?" and you can click "Don't Allow" and keep using everything else. Versus Android, which at install time asks "This app wants access to these 37 different things. Allow everything and install, or would you prefer to kindly fuck off?"
- livingparadox 11y agoThe solution here is to clearly tell those apps to fuck off. Though, the latest version of android odes allow you to "allow" or "don't allow" features like that. Its the only reason that I finally installed the facebook app.
- JoshMnem 11y ago
- nivla 11y agoActually Microsoft has a patent on something similar [1]. It uses Kinect to sense your mood before delivering an appropriate ad. [1] http://www.geekwire.com/2012/happy-sad-microsoft-system-target-ads-based-emotional-state/ http://www.geekwire.com/2012/happy-sad-microsoft-system-targ...
- stephengoodwin 11y agoI would have loved to see that chart for the Red Wedding.
- floatrock 11y agohttp://www.popsci.com/science/article/2013-09/someone-mapped-their-heart-rate-during-game-thrones-infographic http://www.popsci.com/science/article/2013-09/someone-mapped...
- the_watcher 11y agoI really could care less if Netflix finds out when I fall asleep during shows. Sounds like it would result in fewer shows that put me to sleep.
- the_watcher 11y agoI really could care less if Netflix finds out when I fall asleep during shows. Sounds like it would result in fewer shows that put me to sleep.
- manigandham 11y agoJust to clear something up - Nielsen might be an old company but they have plenty of technology that can be deployed - just depends on what their business customers are looking for.