3 ms·

> What they need is an augmented experience where i can show up at the store with my e-reader, go through books, and when i find a nice one, let me "point" the

> What they need is an augmented experience where i can show up at the store with my e-reader, go through books, and when i find a nice one, let me "point" the reader at it to download it seamlessly. The reader should figure out I'm in a bookstore and, after fulfilling my request, send a percentage of generated revenue to the store operators. This is actually a pretty great idea. After reading it, it feels plain silly that B&N haven't leveraged the fact that they own both physical bookstores and a reader. There's a huge relationship that they're completely not utilizing at all. And since it's all B&N, they don't even have to worry about the latter half of the idea.

mindcrime 11y ago
I'm a B&N fan and shop there often, but that's one thing that always gets on my tit - they have totally screwed the pooch on the whole "clicks and mortar" thing. They should leverage the fact that they own retail stores and have an e-commerce side and an e-reader and make one nice, seamless experience. But no... Even worse, the experience on bn.com is pretty much shyte, especially compared to Amazon. The whole "one click" thing aside, bn.com totally fails at coming close to Amazon in terms of discovery / recommendations / search, availability, and even visual aesthetic. I almost cringe every time I wind up on bn.com for some reason. Somebody in another comment said their IT is stuck in 1995... I could totally see that. I hope they get things figured out, but I'm not real confident.