>How can you justify a higher price in store when you have a lower price online and your competitor has a lower price and same day delivery? The fact that you

>How can you justify a higher price in store when you have a lower price online and your competitor has a lower price and same day delivery? The fact that you bothered to go to the store when you could have just browsed their on-line catalog from your home is enough justification, IMO. A lower price online is justified because there is less overhead.