> The children's area is really nice, but poorly leveraged. No classes, no reading groups, no reason to come in. Stay at home parents WANT a reason to get out o

> The children's area is really nice, but poorly leveraged. No classes, no reading groups, no reason to come in. Stay at home parents WANT a reason to get out of the house, you offer a free reading group for small kids, the parents will buy the books after the group. I think this is really important. Stay-at-home parents want to get out, and free things are always welcome. Have daily reads + arts and crafts (simple coloring sheets is probably enough) with a small discount on the book-of-the-day is probably enough. I don't think it would even cost the store that much to run. Michael's and Home Depot do weekly parent-child activities, and those you have to pay for, and I love taking my kids to them. Much easier than trying to figure out something to do at home. A local theater had a "cheap kids movies" thing during the summer, where they showed older kids' movies for a dollar or two. My wife took our kids to those, and it's a lot of fun, even if those movies we could have seen on Netflix at home. The theater is just different, and it's refreshing to leave the house. Parents like these things, and (IMO) it probably brings your utilization of the store up, since during the middle of the weekday you're not going to get a lot of traffic. Plus, as far as children's books go, physical books are way, way better than ebooks. I might even go as far to say that ebooks will never replace children's books.