I recently visited a Barnes & Noble for Christmas shopping. I was shocked at the markup! A $13 brand-new hardcover on Amazon is $30+ at Barnes & Noble. All book

I recently visited a Barnes & Noble for Christmas shopping. I was shocked at the markup! A $13 brand-new hardcover on Amazon is $30+ at Barnes & Noble. All books were 2-3x the price I saw on my phone. I noted a few I wanted, and bought them from Amazon the next day. Same-day delivery, no less! I understand competing can be hard, but the markup they are pushing is unnecessary. I fondly remember in my youth grabbing a book and a drink from their cafe. I would sit down and read an hour or two while my mother shopped around. I'd love to see B&N survive by innovating instead of relying on egregious markup. Perhaps a coffee shop with a book rental service? (Pay by the hour, all you can read, or something along those lines. Additionally, sell new books as they do now) At any rate, B&N needs to get creative. Their current model will be increasingly difficult to perpetuate.