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I wonder if places using systems such as this will have to declare it plainly? If they do, seems like there might be some backlash, with people preferring not

I wonder if places using systems such as this will have to declare it plainly? If they do, seems like there might be some backlash, with people preferring not to go to businesses starting down the path of using this sort of tech and spending more time in those which could, but choose not to, use it. Assuming of course it doesn't end up just completely ubiquitous like web ads etc, the market could force tech like this into the high-risk margins, i.e. high-end jewellery shops etc, rather than it eventually popping up in every pub and high-street shop. I will say though, having written that, I do think it's likelier it'll just end up ubiquitous.

rmc 11y ago
> I wonder if places using systems such as this will have to declare it plainly? There is a lot of law about data protection in the UK & EU. So, yes.
cjrp 11y ago
Some pubs/clubs already require things like fingerprints to be taken before going in, it doesn't seem to stop people going there. If anything, something which is less effort for the customer (like the Facewatch system) would probably be preferred
- davnicwil 11y ago
  It won't stop everyone, some people don't care, might be socially pressured to just going in anyway in a group, etc. But for customers who do care, it could actually work in the opposite way too. If a club wants to take your fingerprints, it's usually after you've already entered the place, having possibly queued, at a point where it's very annoying and socially awkward if in a group to about-turn and say "you know what, no, let's go elsewhere". If on the other hand there's a sign outside declaring "we use Facewatch here" then it's actually much easier for customers for whom that represents a problem to just continue walking past, and not be drawn in in the first place. It may be that simply not enough people care about having their biometric data read and stored in databases etc, or that it'll be so ubiquitous that there's no alternative but to go along with it. But like I say, it's possible, if either of these things isn't true, that the market will suppress technologies like these becoming 'just the way things are'. Again though, I honestly don't think that is likely looking at what's happened with web tracking, CCTV and the like. It's possible this, however, is a bit more 'in your face' (pun intended) and will spur a greater negative reaction in people.
rawTruthHurts 11y ago
CCTV didn't change much the game, I don't think this will either.

rmc 11y ago

> I wonder if places using systems such as this will have to declare it plainly? There is a lot of law about data protection in the UK & EU. So, yes.

cjrp 11y ago

Some pubs/clubs already require things like fingerprints to be taken before going in, it doesn't seem to stop people going there. If anything, something which is less effort for the customer (like the Facewatch system) would probably be preferred

davnicwil 11y ago
It won't stop everyone, some people don't care, might be socially pressured to just going in anyway in a group, etc. But for customers who do care, it could actually work in the opposite way too. If a club wants to take your fingerprints, it's usually after you've already entered the place, having possibly queued, at a point where it's very annoying and socially awkward if in a group to about-turn and say "you know what, no, let's go elsewhere". If on the other hand there's a sign outside declaring "we use Facewatch here" then it's actually much easier for customers for whom that represents a problem to just continue walking past, and not be drawn in in the first place. It may be that simply not enough people care about having their biometric data read and stored in databases etc, or that it'll be so ubiquitous that there's no alternative but to go along with it. But like I say, it's possible, if either of these things isn't true, that the market will suppress technologies like these becoming 'just the way things are'. Again though, I honestly don't think that is likely looking at what's happened with web tracking, CCTV and the like. It's possible this, however, is a bit more 'in your face' (pun intended) and will spur a greater negative reaction in people.

rawTruthHurts 11y ago

CCTV didn't change much the game, I don't think this will either.