I was aware of podcasts when they launched around 2004 (and worked on some related sites) but a lot of the early hype about podcasts as a business didn’t pan ou

I was aware of podcasts when they launched around 2004 (and worked on some related sites) but a lot of the early hype about podcasts as a business didn’t pan out. I suspect it may be misleading to look to the past this point—the upsurge of professional content, advertising, etc. may mean it really is different this time.