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Comscore, Calacanis, Quantcast, etc

• KC8ZKF 17y ago
  "Unless you’ve been asleep or unconscious the last few days, you no doubt have been following the brouhaha kicked off by Jason Calacanis’s angry rant against Comscore and its business practices." Another example of living in an echo chamber. I doubt more than a few thousand people care anything about the "brouhaha."
  • smanek 17y ago
    Yes, but I also bet that the people who read is blog are almost exclusively a subset of the people who know about the 'brouhaha.' It seems perfectly reasonable for him to assume people reading his blog know about it.
• whatsinaname 17y ago
  for those of us that know about it, its a pretty big thing. comscore can really affect how advertisers look at you and your product. i've seen this happen with several notable clients, and the difference between paying to have more realistic numbers published can be night and day.