Why is Product hunt such a big deal? Is it bigger than Techcrunch or some of these tech sites? Honestly, have not heard of it till now. This whole trip is just

Why is Product hunt such a big deal? Is it bigger than Techcrunch or some of these tech sites? Honestly, have not heard of it till now. This whole trip is just giving it more publicity. I seriously want to know why someone should care about Product Hunt and what its impact and/or place is in the tech world.