People are going to get riled up about this statement since it is vague. Better to say: don't build a missing feature on top of a "platform." You will be consum

People are going to get riled up about this statement since it is vague. Better to say: don't build a missing feature on top of a "platform." You will be consumed. Now, if there is "synergy" with that integration, then it makes sense, but this assumes you have a profitable standalone business to begin with. If your app is another way to poke people, you will lose. If your app was the first way to post pictures on twitter, you're screwed.