I don't think this is true at all, and I would bet the opposite. They are bringing in live chats/podcasts/etc and going outside of their normal demographics. If

I don't think this is true at all, and I would bet the opposite. They are bringing in live chats/podcasts/etc and going outside of their normal demographics. If anything it is similar how reddit used AMAs (by Obama, etc) to expand the reach of the platform to a wider audience.