TL;DR (though you should read the whole thing) - they've spend $100k+ dollars and just launched a free app with some IAP filter upgrades. The article starts wi

TL;DR (though you should read the whole thing) - they've spend $100k+ dollars and just launched a free app with some IAP filter upgrades. The article starts with saying how hard and crazy it is to build and an app and then runs through the empirical experiences as just why that's the case. However, I think there's a flaw in the initial idea here where the level of difficulty in pulling something like this off nowdays is just astronomical. I've been using the 3Axes framework [1] for evaluating ideas like this and this just seems incredibly difficult to execute on profitably. Very consumer focused, more a tool than a done-for-you service and really no pain that it's solving. 1 - https://medium.com/@mbuckbee/the-3-axes-of-startup-difficulty-cad7c1ff6950#.5fbswu6ew https://medium.com/@mbuckbee/the-3-axes-of-startup-difficult...