There are more types of websites than just content based websites and sometimes websites who have to compete for the exact same content. The one who understands

There are more types of websites than just content based websites and sometimes websites who have to compete for the exact same content. The one who understands internet marketing the best will have better rankings than the ones that don't. A webshop selling airline tickets won't rank better if you add "interesting content", thats just not the way it works. Also the "interesting content" might distract people from what they have to do, order tickets. People have to realize that internet marketing is here to stay and it is something you have to think about. Also your statement about spending time on interesting content gives your the highest ROI is not true. Hollywood and the game industry prove from time to time that they can create hypes and market B quality productions and still make tons of money. This also counts on the internet. Content is evaluated by machines (Google, Bing etc) who determine if it is interesting or not. Doing A/B testing to test which landing page works best is better time spent than spending your time hiring people to create interesting content. Just changing your button can increase sales by over 100%. Ask the developers in the appstore whats more important, interesting content or a position in the top 5.