It's nothing more than a market share grab. They're simply bullying competitors out of the market. They have deep pockets and it's an ideal time to strike. So

It's nothing more than a market share grab. They're simply bullying competitors out of the market. They have deep pockets and it's an ideal time to strike. So they take a calculated loss for the next 2 even 3 years and they gain more market share.... the costs will rise again and so will their payoff.