It could be you're missing the big picture. Margin on a single transaction? >x% Building out the already STUPENDOUS iTunes database of payment credentials? P

It could be you're missing the big picture. Margin on a single transaction? >x% Building out the already STUPENDOUS iTunes database of payment credentials? Priceless. Yes, low margin while you attack the beachhead. Once you secure that, and apply the 'We're Apple' reality distortion in order to wrangle standards that you control... Money magic happens.