The sadness comes because of the downside of being famous. The upside of most famous celebrities is that they make vastly more money than everyone else. Thus fo

The sadness comes because of the downside of being famous. The upside of most famous celebrities is that they make vastly more money than everyone else. Thus for many people who want to be famous they can offset the downsides of getting fame with the upsides. On the Internet, celebrity does not make enough to offset the costs - leading to sadness and bitterness and jealously. I'd also categorise these type of Internet celebs as working long hours on their work, as opposed to the viral stars who probably go off and get a publicist and cash in on non-internet stuff. I would recommend that if one wants to be famous and vastly rich not to do it via the Internet. The good old "you are working for them" is even more true here.