interesting content doesn't mean a thing if it doesn't get linked to. And to get linked to, you need to become some sort of an authority/celebrity. A good exam

interesting content doesn't mean a thing if it doesn't get linked to. And to get linked to, you need to become some sort of an authority/celebrity. A good example is Jason complaining about ComScore and getting posted about on Techcrunch. If you or I wrote that same post, we wouldn't get a single link out of it. But when you are a celebrity, every little tidbit gets your more coverage. Granted sometimes you do get some recognition. i.e. I got linked to from LA Times for my post comparing Techcrunch to Kid's Choice Awards....but that was because the post got some recognition by being on HN front page for a day.