> These people really need ad salesmen to turn their channels into real businesses. That's what multi-channel networks[1] are all about. MCNs build a roster of

> These people really need ad salesmen to turn their channels into real businesses. That's what multi-channel networks[1] are all about. MCNs build a roster of marketable talent and (the best ones) work out things like ad sales, product placement, collaborations and appearances in other media. They take a cut and the YouTuber gets to focus on their craft (some MCNs even have shared high-end production facilities). Google has a cozy relationship with many MCNs because of the revenue they can drive and the way they keep content creators in the YouTube ecosystem. This is a best-case scenario - there are of course numerous shadier networks. [1]https://support.google.com/youtube/answer/2737059?hl=en https://support.google.com/youtube/answer/2737059?hl=en