> I'll never understand why companies make such customer hostile decisions. Really? It's pretty easy to understand. There's very little to lose and a whole lo

> I'll never understand why companies make such customer hostile decisions. Really? It's pretty easy to understand. There's very little to lose and a whole lot to gain. Sure, you'll piss off a few people who read Hacker News but most buyers will just shrug and keep buying the only One True Brand, thereby making them millions and granting them a monopoly. If the plan doesn't work, you can still backtrack and open up to third parties. But there's really no downside to trying to force yourself into a monopoly, which is why Phillips, and before them Keurig, Apple and countless other brands, have tried and will try again.