I get what you are saying. On the other hand I don't personally have a problem with driver license number or date of birth being shared. These two pieces of inf

I get what you are saying. On the other hand I don't personally have a problem with driver license number or date of birth being shared. These two pieces of information are so easy to collect on an individual that it is almost impossible to prevent at some point. For example, my grocery store sells alcohol, you have to be 21 to purchase, and the cashier will scan your id into the system. So even if you don't have a shopper card and are paying cash, they have still collected identifying information. While they are not legally required to store and collect the info, they are legally required to verify that you are at least 21 years of age and take advantage of that to correlate. I also place some value in my grocery store knowing what I buy and the frequency at which I may purchase those products. Every week I get an email from them with a list of sale items specifically targeted at me including products previously purchased and ones I may be interested in based off those products. So to me being able to save a couple dollars here and there simply by them knowing what I purchase and when is worth them having the information. In the end I could care less if someone knows what I buy at the grocery store every week and what little information my store has on me (I pay cash at the grocery store out of habit) would be useless to a thief unless you plan on stealing my groceries or are looking for a discount on milk.