when you change your name, you lose a lot of brand recognition, search engine or no. If ford decided to call themselves "Johnson" next week, next time you want

when you change your name, you lose a lot of brand recognition, search engine or no. If ford decided to call themselves "Johnson" next week, next time you wanted to buy a truck, you'd have no idea who these Johnson people were, right? (I mean, barring some huge advertising campaign, or you being the sort of person who follows Ford in the news.) Yes, there are automated ways around that, if everyone depends on the same search engine for brand recognition, but... I guess I fail to see why the search engine would really care that much. Yes, yes, I know that as a brand owner you spend years trying to game a search engine for your brand, and that has huge value for you, the brand owner. However, supporting that activity doesn't make the search engine better for the users or for the advertisers, the two groups that a search engine cares about. a search engine has some interest in a user getting a result that isn't too far off from what they want, you know, so said user doesn't leave for another search engine. They have a conflicting (and much stronger) interest in the user getting a paid ad that is similar enough to what they want (and possibly better enough than the organic results) that they might click on it and not be unhappy, because that's how search engines make money. (there's a conflict because the user wants the best result possible, while the search engine wants the organic results to be bad enough that the paid results are relevant enough to warrant a click. Of course, but not so bad that the user goes to a different search engine.) A search engine has no interest in helping businesses preserve their "organic" search rating. Either enough other people talk enough about the business that the search engine thinks that the link is worth something, or they don't. If you have a good reputation, and then you change your name and nobody knows who you are, well, that sounds like a pretty bad idea, doesn't it? and while yes, it is a problem that the search engine could solve, there's no reason for them, really, to do so.