Sure google hate it as it games the system. You pay for links and your site rises up the natural search. This eats into their AdWords service and pollutes natur

Sure google hate it as it games the system. You pay for links and your site rises up the natural search. This eats into their AdWords service and pollutes natural search. But big websites that aren't ad driven use paid links to fund the site. We were paying big sites (think three letter domain names, top five newspaper sites, etc) for links. Say a paper writes an article on car insurance - wouldn't it be nice if they linked to our customers site and 'forgot' to mention a big competitor. Money will make that happen. So how can google punish these big sites? They are put in an impossible situation.