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Who is going to take the lead in setting up an independent analysis for Compete.com vs Quantcast vs Comscore and see who has the most accurate data when compare
by ecaron 17y ago
Who is going to take the lead in setting up an independent analysis for Compete.com vs Quantcast vs Comscore and see who has the most accurate data when compared to the raw web server data?
I think the test should compare 20 1k, 20 10k, and 20 100k sites. If anyone decides to take bets on it, I'd guess Compete has the best data and Comscore has the worst. Let's see the services have a throw down!
- ekiru 17y agoGiven that Comscore argues that the raw web server data is flawed because of the same person using multiple machines, different browsers, deleting cookies, etc., that would be a pointless comparison. It isn't an independent analysis to take two different approaches to information-gathering and see who has the most accurate data when compared to the data gathered by one of the approaches. The question isn't whether Compete or Quantcast or Comscore is closest to the raw server data. The question is whether the raw server data can be used to accurately judge the number of people who visit a website. If so, Comscore's data are most likely irrelevant because they are approaching the problem in a completely different way.
- ecaron 17y agoI couldn't agree more. The point of the contest wouldn't be to see who guessed right, but to see if any of the parties are so far off with their estimates that they should be embarrassed.