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I'm not in the ad game, but what you just said doesn't sound right to me. I mean, if I see 10 ads for a new show on TV network X, even if I don't click on them
by andrewvc 17y ago
I'm not in the ad game, but what you just said doesn't sound right to me. I mean, if I see 10 ads for a new show on TV network X, even if I don't click on them they have value. Not everything is monetizable online, and those things that aren't will be hard or impossible to track.
- kitcar 17y agoThe key point I'm making is as an advertiser, there is no way for me to know that you saw those 10 ads on TV - hence the need for 3rd party measurement. On the web, I have a direct line of sight to you - hence why introduce a 3rd party?