Well for instance, if I see a commercial for something like Expedia I know immediately what Expedia is and how it can be used. I also know the web site name.

Well for instance, if I see a commercial for something like Expedia I know immediately what Expedia is and how it can be used. I also know the web site name. At the very least, Yahoo needs that type of thing: something to remind us who they are and why the hell you would visit their site.