What happened to the new TLDs? Is there not interest or not user understanding? I remember explaining them years ago to some end users who objected to the idea;

What happened to the new TLDs? Is there not interest or not user understanding? I remember explaining them years ago to some end users who objected to the idea; they wanted to hold onto the familiar ".com", even though it did nothing for them. I thought they would greatly increase supply of popular second-level domains. Also, I thought large organizations who could afford it would setup their own TLDs and leave behind registrars and the associated issues. For example, why doesn't IBM use .ibm instead of ibm.com? But it looks like the vast majority still want only .com.