What is there to shake-up? The industry is already built around a minimum product: cheap showroom + to-home delivery. You cannot shake up the "showroom" becaus

What is there to shake-up? The industry is already built around a minimum product: cheap showroom + to-home delivery. You cannot shake up the "showroom" because people want physicality. They want to lay on 5 beds before buying one. You cannot make a cheaper showroom, as this industry is already doing that. Best you can do is add digital services on-top of the cheap showroom and delivery model? But what value do you add?