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The longer term end game might be more like a world in which access to information is so efficient that advertising ceases to exist as an industry, because anyo
by gradschool 11y ago
The longer term end game might be more like a world in which access to information is so efficient that advertising ceases to exist as an industry, because anyone offering a product or service is discoverable by whoever needs it. A future generation with a shorter attention span considers advertising morally equivalent to slavery because it deprives people of their time without compensation. Since nobody's livelihood depends on advertising any more, it's easy for everyone to hold the view that it's bad. A future fantasy writer envisions a Daenerys Targaryen character who goes around banishing advertising by force, opposed only by the occasional sick and twisted adversary with whom the audience is at a total loss to identify. Future historians look for shreds of evidence that some esteemed political figure was morally offended by advertising in a personal way but refrained from speaking out against it for pragmatic reasons. Whenever I follow discussions of this topic, I try to imagine what that future society would make of them.