For me, precise and binding terms of service are what's at issue. When people start forking over dollars, they will be more sensitized to precisely what's being

For me, precise and binding terms of service are what's at issue. When people start forking over dollars, they will be more sensitized to precisely what's being exchanged. They way the deal is structured now, they're implicitly agreeing, usually without knowing about it in the first place, to give over an unspecified amount and type of information to an unspecified set of businesses who will be licensed to use it in unspecified ways for an unspecified period of time. That's just stupid. I'd be all for an advertising-based model if there were precise terms of service that would be binding for both parties. Until then, I cannot prove that I'm not being screwed now or later by someone completely unrelated to the content I'm trying to read.