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Amazon seller here- Yes, it's true. Like many people said here the reviewers must state that they're being given the product at a discount for their review....b
by throwawaylalala 11y ago
Amazon seller here- Yes, it's true. Like many people said here the reviewers must state that they're being given the product at a discount for their review....but even according to Amazon TOS, you're not requiring that they even leave you a review. Just asking nicely.
Amazon is a search engine for optimizing sales. Amazon's search engine heavily ranks reviews in determining order (because listings with reviews convert at a higher rate).
It's hard to get a customer to write a review. As an example, we have a product that we've sold literally thousands of and we have a big fat SINGLE review. It's not a highly competitive niche, so we do well without more reviews. Other products we need at least 5-10 reviews to get on the first few pages. Not the first spot, the first few pages (and the first three or four listings get the lion's share of the sales).
- ascendantlogic 11y agoThe problem is that most people only feel like sharing their thoughts and feelings when something has pissed them off. Otherwise they're just carrying on with their lives.
- throwawaylalala 11y agoCompletely understand (I do the same). Hence, the need for paid reviews. Especially the less "life changing"/important it is to you.
- modzu 11y agoi agree the reviews left to just the angry people would be unbalanced, but an actual solution needs to be unbiased. perhaps rather than just "purchasing good reviews" a vendor could encourage [more] reviews by including a voucher or something on amazon that could only be redeemed after leaving a review. then you're soliciting feedback from hopefully more users, good or bad. obv amazon and the vendors want less negative reviews in general because $$, so perhaps a genuine solution isnt really in anybodys interest except the end user/consumer (who might get annoyed to a point they go somewhere else, as i have done since i now consider amazon's reviews to be worthless)
- throwawaylalala 11y agoTo be clear, you're not purchasing "good" reviews,or even reviews at all, if you're following the TOS. Amazon frowns on including anything sales related in their messaging system, so you have to drive the person who is likely to review to your product from outside Amazon....therefore that solution, while a great idea, isn't allowed by Amazon...