Story #3 reminds me of a rule: if your company's name causes spontaneous laughter from multiple people, it's a bad name. This really happened: (at a party, in

Story #3 reminds me of a rule: if your company's name causes spontaneous laughter from multiple people, it's a bad name. This really happened: (at a party, in a group of 6-8 acquaintances) Me: Oh hi Fred, how're you doing? I heard you got a new job. Where are you now? Fred: I'm at Clustra Systems. (entire group laughs spontaneously) [explanation: everybody in the group other than Fred simultaneously thought, "That sounds like a Clustraf*ck of a company." OTOH maybe Fred did too.]