The gambling industry has had a term for this sort of exploitation via microtransaction for a long time: "cherry dribbling". First came across it in this New Y

The gambling industry has had a term for this sort of exploitation via microtransaction for a long time: "cherry dribbling". First came across it in this New York Times article from 2004: http://www.nytimes.com/2004/05/09/magazine/chrome-shiny-lights-flashing-wheel-spinning-touch-screened-drew-carey.html http://www.nytimes.com/2004/05/09/magazine/chrome-shiny-ligh... [The Price Is Right video slot machine] is what slot pros call "a cherry dribbler," a machine that dispenses lots of small payouts while it nibbles at your stash rather than biting off large chunks of it.