Classify micro-purchase games as gambling. The whales aren't much different from the gambling addicts who are drawn in by the blinking lights, noise, and adren

Classify micro-purchase games as gambling. The whales aren't much different from the gambling addicts who are drawn in by the blinking lights, noise, and adrenaline shots from winning at chance. The only difference with these Skinner-box games is that people are conditioned to repeatedly put money into a machine that isn't giving any monetary payout.