Well there is actually a middle ground, where society (through te government) can make changes so that people are nudged to a better direction. (Check out UK's

Well there is actually a middle ground, where society (through te government) can make changes so that people are nudged to a better direction. (Check out UK's nudge unit.) So even though people can smoke, drink, gamble - there should be some form of policy to limit or reduce the harm that comes from these activities. This actually goes double for such free-to-play games with IAP as in some ways they are no better than plain old slot machines - or "pokies" as we call them in Australia. But since they are just "games" on "phones" they are not treated with the same rigor as other pure gambling machines.