because customer engagement in paramount in gaming - it's about attracting whales and getting them to stick with your games / app platform. you want your whales

because customer engagement in paramount in gaming - it's about attracting whales and getting them to stick with your games / app platform. you want your whales to be playing the game multiple times per day and buying stuff almost daily. that benefits from constant reinforcement advertising. in comparison, even the most engagement demanding 'traditional companies' don't need that same level of saturation / customer understanding - if you buy a home appliance, you will buy another in (say) 5 years. CLV > CAC baby