Also multiple: http://news.ycombinator.com/item?id=1067111 http://news.ycombinator.com/item?id=1067111 A snazzy title apparently makes all the difference. 'Y

Also multiple: http://news.ycombinator.com/item?id=1067111 http://news.ycombinator.com/item?id=1067111 A snazzy title apparently makes all the difference. 'You don't sell the steak, you sell the sizzle'