Exactly. Also, for many people, it's not the $5 or $50, it's that they were really looking forward to using the product because they wake up tired every mornin

Exactly. Also, for many people, it's not the $5 or $50, it's that they were really looking forward to using the product because they wake up tired every morning. That to me is the issue, the trivial amount of money customers paid up front is not.