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You claim they are a massive headache, yet companies issued $124B of them in 2014. The companies seem to find something good in them. http://www.prnewswire.com
by intopieces 11y ago
You claim they are a massive headache, yet companies issued $124B of them in 2014. The companies seem to find something good in them.
http://www.prnewswire.com/news-releases/2014-gift-card-sales-to-top-124-billion-but-growth-slowing-300007306.html http://www.prnewswire.com/news-releases/2014-gift-card-sales...
- sithadmin 11y agoThe good is in the fact that they're a reliable driver of sales. The bad is that this particular method of revenue generation entails a lot of financial gymnastics 'on the books' that other revenue drivers don't typically require.