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I don't know if it's popular. I think people share these to seem well-read. I don't think the majority actually read the whole article, but that's just a theory

I don't know if it's popular. I think people share these to seem well-read. I don't think the majority actually read the whole article, but that's just a theory. In other words, you don't need to actually have consumed something to share it. I'd also be curious what the most shared long-form pieces of this last year were. My guess is they aren't in the tradition of long-form journalism, where the subject is the absolute focus (rather than the writer inserting themselves into the story). I'd bet the most shared pieces were around hot button or politically ferocious topics.

ablation 11y ago
>> In other words, you don't need to actually have consumed something to share it. Point taken. However - and entirely anecdotally - longform content has been discussed, shared and consumed by my immediate circle of colleagues and friends in the past year or two far more than I can ever remember previously. >> I'd bet the most shared pieces were around hot button or politically ferocious topics. Maybe so. You could get a flavour for this by checking out aggregators like Longreads though: longreads.com