It is even funnier- the NYT seems to want credit for implementing a paywall without the revenue. The announced the wall goes up in 2011, and in web time scales

It is even funnier- the NYT seems to want credit for implementing a paywall without the revenue. The announced the wall goes up in 2011, and in web time scales that is equivalent to "some day in the future." Likely they need some excuse to put a fictitious "anticipated revenue stream" into their income projections (to boost growth and the price of their stock) but even they know the paywall will not work (so they don't want to actually have it up).