Removing dedicated QA (whether they do manual testing like in the article or write automated tests) and forcing the developers to take this on themselves is oka

Removing dedicated QA (whether they do manual testing like in the article or write automated tests) and forcing the developers to take this on themselves is okay. Alternatively, I've had a lot of success with having development teams take operational responsibility for their code. They are not only naturally incentivized to take on automating QA, they also move toward continuous deployment and become more involved in thinking about the product. The safety and speed that's gained is seeming to result in teams that stay small. It's not for everyone, and caused attrition early on, but talking about these practices during interviews has attracted the right people.