I don't get his point. If you're an artist and not a developer, just submit your PSD to a service like psd2html.com, and bada bing bada boom you've got yourself

I don't get his point. If you're an artist and not a developer, just submit your PSD to a service like psd2html.com, and bada bing bada boom you've got yourself xhtml 1.0 transitional, CSS based design, etc. If you're a developer, you're usually better off hiring some nice design company...unless of course you're skilled enough to handle both design and code? In which case...you'd probably know all this 8 tips he gives? And if you don't know these general ideas, why not just hire someone? Learning design takes a LOT of time, more time than most math/science/computer oriented coders are willing to spend simply on artsy design.