"Tesla products are cars for people who don't particularly give a shit about cars. I'm not slagging this as a negative thing -- it's a much bigger market than "

"Tesla products are cars for people who don't particularly give a shit about cars. I'm not slagging this as a negative thing -- it's a much bigger market than "people who care about cars." I just don't think that establishing themselves as a luxury brand is going to do anything toward the ostensible goal of "winning" against internal combustion." Have you driven one ? Every "car guy" (and I mean, deep, deep car guys) that I have talked to that has driven one has walked away starry eyed... Dramatically lower center or gravity, almost perfect weight distribution, space age shocks and struts that are way ahead of the rest of the auto industry ... there's more there than just a battery and some electric motors...