> adblocking apocalypse on Mobile. It has already happened on desktop. Ad blockers have severely hurt the bottom line of publishers. > the vast majority of w

> adblocking apocalypse on Mobile. It has already happened on desktop. Ad blockers have severely hurt the bottom line of publishers. > the vast majority of web users are non-technical people But these non-technical people aren't dumb. I showed my mom how to install ad-block on Firefox, she then showed that to her many friends, who then showed it to their friends. Installing an ad-blocking plugin is easy.