Someone was on the America's Test Kitchen podcast discussing artificial flavors. He said that on the one hand the chemists and food scientists have been making

Someone was on the America's Test Kitchen podcast discussing artificial flavors. He said that on the one hand the chemists and food scientists have been making their flavors better so that artificially flavored things are more irresistible than ever--potato chips, corn chips, etc. On the other hand, on the fresh side, the scientists engineer the food so it is easier to ship and can stay on the shelf longer, making it less flavorful. Bad confluence.