The barrier to entry to installing a mobile ad blocker (and then dealing with managing whitelists when shit doesn't appear correctly) is a lot higher than an ad

The barrier to entry to installing a mobile ad blocker (and then dealing with managing whitelists when shit doesn't appear correctly) is a lot higher than an ad blocker on desktop. I think that has a lot to do with the disconnect. I also think that mobile ad blocking was something the industry feared -- and that the more in-touch tech community cared about -- but regular users simply don't think about as much. That said -- if mobile ads continue to get worse and if the process of managing a whitelist/using a mobile ad blocker can get easier, then maybe this will switch again. The worst part of this to me -- and I say this as someone who makes my income basically b/c I'm a journalist who works for a publication who relies on advertising -- is that if the ad industry sees this as being much ado about nothing, the ad industry won't actually start trying to force better ad practices/blacklisting awful ad exchanges. And then we all lose.