Why would a cure for cancer be a small return on investment? You're assuming that the only people who could enter the market and find a cure would be the curren

Why would a cure for cancer be a small return on investment? You're assuming that the only people who could enter the market and find a cure would be the current players who are profiting from the current treatment or some global conspiracy to keep the cure hidden. If someone were to discover a very effective treatment, they would surely profit nicely. Hepatitis C was recently cured, a brutal disease that affected some of the most marginal people in society [0]. And it was done thanks to a profit motive. Barring extreme price controls on drugs by politicians, this type of progress can be greatly encouraged by the profit motive. [0] http://www.scientificamerican.com/article/we-now-have-the-cure-for-hepatitis-c-but-can-we-afford-it/ http://www.scientificamerican.com/article/we-now-have-the-cu... [edit] I would also like to add, the non-profit approach [IMO] has failed to produce anything but the abundance of the color pink and self congratulatory galas for wealthy donors. Perhaps the profit motive and choice that has served society so well in practically all aspects of our lives can be equally leveraged on solving hard problems like disease.